Venmo Split
Redesigning How Venmo Users can Split the Bill
Redesigning How Venmo Users can Split the Bill
Redesigning How Venmo Users can Split the Bill
Venmo is a popular P2P digital payment platform that allows friends and family to quickly split purchases and transfer money to each other; however, it still has limited features for more complex use cases such as splitting bill costs when everyone orders items of different prices.
The goal of this project was to create a simple user experience for users split the bill efficiently between their friends.
Venmo is a popular P2P digital payment platform that allows friends and family to quickly split purchases and transfer money to each other; however, it still has limited features for more complex use cases such as splitting bill costs when everyone orders items of different prices.
The goal of this project was to create a simple user experience for users split the bill efficiently between their friends.
Venmo is a popular P2P digital payment platform that allows friends and family to quickly split purchases and transfer money to each other; however, it still has limited features for more complex use cases such as splitting bill costs when everyone orders items of different prices.
The goal of this project was to create a simple user experience for users split the bill efficiently between their friends.
Team
Sing Cheer To
Ye Ju Kim
Matthew Kim
Role
Visual Design
UI & UX Design
Tools
Figma
Miro
Date
July - August 2022
Problem Context
Splitting the bill is a pain.
More often times than not, my friends end up facing the same problem when going out to eat as a group. Traditional bill-splitting methods, such as manual calculations, often lead to confusion, disputes, and wasted time.
The lack of a dedicated bill-splitting feature within Venmo creates a need for an improved and user-friendly solution.
Splitting the bill is a pain.
More often times than not, my friends end up facing the same problem when going out to eat as a group. Traditional bill-splitting methods, such as manual calculations, often lead to confusion, disputes, and wasted time.
The lack of a dedicated bill-splitting feature within Venmo creates a need for an improved and user-friendly solution.
Splitting the bill is a pain.
More often times than not, my friends end up facing the same problem when going out to eat as a group. Traditional bill-splitting methods, such as manual calculations, often lead to confusion, disputes, and wasted time.
The lack of a dedicated bill-splitting feature within Venmo creates a need for an improved and user-friendly solution.
Splitting the bill is a pain.
More often times than not, my friends end up facing the same problem when going out to eat as a group. Traditional bill-splitting methods, such as manual calculations, often lead to confusion, disputes, and wasted time.
The lack of a dedicated bill-splitting feature within Venmo creates a need for an improved and user-friendly solution.
Problem Statement
How can we help Venmo users efficiently split bill costs while minimizing payment process steps?
How can we help Venmo users efficiently split bill costs while minimizing payment process steps?
How can we help Venmo users efficiently split bill costs while minimizing payment process steps?
User Surveys
User Surveys
Over 70% of respondent stated they used other apps to help calculate individual shares of the bill.
To further understand the problem space, a user survey was created and received over 30 responses. Here are the main frustration insights that were collected:
Over 70% of respondent stated they used other apps to help calculate individual shares of the bill.
To further understand the problem space, a user survey was created and received over 30 responses. Here are the main frustration insights that were collected:
Over 70% of respondent stated they used other apps to help calculate individual shares of the bill.
To further understand the problem space, a user survey was created and received over 30 responses. Here are the main frustration insights that were collected:
of respondents did not know how to pay/request
multiple users at once.
67%
of respondents felt uncomfortable requesting money from their friends back.
90%
67%
of respondents did not know how to pay/request
multiple users at once.
of respondents did not know how to pay or request multiple users at once.
90%
of respondents felt uncomfortable requesting money from their friends back.
User Interviews
User Interviews
Venmo users found splitting the bills to be tedious and uncomfortable.
I interviewed 3 Venmo users (targeting the most active user segment of 18-29 year olds) to gather more in-depth answers of the pain points that may arise when splitting bills. Here are some of the things that were brought up:
Venmo users found splitting the bills to be tedious and uncomfortable.
I interviewed 3 Venmo users (targeting the most active user segment of 18-29 year olds) to gather more in-depth answers of the pain points that may arise when splitting bills. Here are some of the things that were brought up:
Venmo users found splitting the bills to be tedious and uncomfortable.
I interviewed 3 Venmo users (targeting the most active user segment of 18-29 year olds) to gather more in-depth answers of the pain points that may arise when splitting bills. Here are some of the things that were brought up:
"I hate splitting the bills, especially being the person who pays […] You always end up losing money because of calculation errors or being too nice."
"Honestly, I just forget to ask people for money most of the time."
"Honestly, I just forget to ask people for money most of the time."
"I hate splitting the bills, especially being the person who pays […] You always end up losing money because of calculation errors or being too nice."
Competitive Analysis
Competitive Analysis
Where's the integrated bill-splitting solution?
Based on the competitive analysis, there is a clear gap in the market for an integrated bill-splitting solution that seamlessly combines the convenience of Venmo's payment capabilities with advanced features like intelligent bill scanning and automized calculations.
Where's the integrated bill-splitting solution?
Based on the competitive analysis, there is a clear gap in the market for an integrated bill-splitting solution that seamlessly combines the convenience of Venmo's payment capabilities with advanced features like intelligent bill scanning and automized calculations.
Where's the integrated bill-splitting solution?
Based on the competitive analysis, there is a clear gap in the market for an integrated bill-splitting solution that seamlessly combines the convenience of Venmo's payment capabilities with advanced features like intelligent bill scanning and automized calculations.
Research Insights
Competitor Analysis
User Interviews
User Interviews
1. Calculating is too much work!
1. Calculating is too much work!
1. Calculating is too much work!
Most of the respondents found that calculating the exact costs of everyone to be a complex and time-consuming process. Users also found themselves manually calculating on outside apps like the calculator to split payments, which proved to be error-prone, especially when group size exceeded three people.
Most of the respondents found that calculating the exact costs of everyone to be a complex and time-consuming process. Users also found themselves manually calculating on outside apps like the calculator to split payments, which proved to be error-prone, especially when group size exceeded three people.
Most of the respondents found that calculating the exact costs of everyone to be a complex and time-consuming process. Users also found themselves manually calculating on outside apps like the calculator to split payments, which proved to be error-prone, especially when group size exceeded three people.
2. Losing Money!
2. Losing Money!
2. Losing Money!
Often times, due to respondents "trying to be nice" and calculation errors, some users end up losing money. Users emphasized the importance of having a clear breakdown of expenses to avoid disputes or misunderstandings between friends/other users.
Often times, due to respondents "trying to be nice" and calculation errors, some users end up losing money. Users emphasized the importance of having a clear breakdown of expenses to avoid disputes or misunderstandings between friends/other users.
Often times, due to respondents "trying to be nice" and calculation errors, some users end up losing money. Users emphasized the importance of having a clear breakdown of expenses to avoid disputes or misunderstandings between friends/other users.
User Personas
User Personas
Meet Michael and Jenny!
Meet Michael and Jenny!
Meet Michael and Jenny!
Based on the insights, two personas were created to represent the differing needs and frustrations of Venmo users!
Based on the insights, two personas were created to represent the differing needs and frustrations of Venmo users!
Based on the insights, two personas were created to represent the differing needs and frustrations of Venmo users!
Design Goals
To begin the ideation process, I brainstormed potential design solutions and features that would serve my users' frustrations and needs the best.
The team agreed that these features would be most useful in preventing calculation errors and enhancing transparency:
To begin the ideation process, I brainstormed potential design solutions and features that would serve my users' frustrations and needs the best.
The team agreed that these features would be most useful in preventing calculation errors and enhancing transparency:
To begin the ideation process, I brainstormed potential design solutions and features that would serve my users' frustrations and needs the best.
The team agreed that these features would be most useful in preventing calculation errors and enhancing transparency:
1. Itemization / Break Down of Expenses
1. Itemization / Break Down of Expenses
1. Itemization / Break Down of Expenses
To avoid disputes between users, having a break down of expenses provide instant calculations of individuals shares of the bill. This allows users to have complete visibility into how the bill is being split among the group.
To avoid disputes between users, having a break down of expenses provide instant calculations of individuals shares of the bill. This allows users to have complete visibility into how the bill is being split among the group.
To avoid disputes between users, having a break down of expenses provide instant calculations of individuals shares of the bill. This allows users to have complete visibility into how the bill is being split among the group.
2. Bill Scanning
2. Bill Scanning
2. Bill Scanning
To begin the ideation process, I brainstormed potential design solutions and features that would serve my users' frustrations and needs the best.
The team agreed that these features would be most useful in preventing calculation errors and enhancing transparency:
To begin the ideation process, I brainstormed potential design solutions and features that would serve my users' frustrations and needs the best.
The team agreed that these features would be most useful in preventing calculation errors and enhancing transparency:
To begin the ideation process, I brainstormed potential design solutions and features that would serve my users' frustrations and needs the best.
The team agreed that these features would be most useful in preventing calculation errors and enhancing transparency:
User Flow
After sticking with the design solutions, I charted a basic idea of what paths a user would take to use the new features. Since this was going to be an integration feature on an existing app, the flow focuses on providing a seamless and intuitive experience.
After sticking with the design solutions, I charted a basic idea of what paths a user would take to use the new features. Since this was going to be an integration feature on an existing app, the flow focuses on providing a seamless and intuitive experience.
After sticking with the design solutions, I charted a basic idea of what paths a user would take to use the new features. Since this was going to be an integration feature on an existing app, the flow focuses on providing a seamless and intuitive experience.
Low Fidelity Wireframes
After establishing our potential solutions, I took to low fidelity wireframes to get a rough idea on what the features would look within the app. For the most part, the designs are consistent with Venmo's existing UI to maintain familiarity and to reduce the need to learn new app features.
After establishing our potential solutions, I took to low fidelity wireframes to get a rough idea on what the features would look within the app. For the most part, the designs are consistent with Venmo's existing UI to maintain familiarity and to reduce the need to learn new app features.
After establishing our potential solutions, I took to low fidelity wireframes to get a rough idea on what the features would look within the app. For the most part, the designs are consistent with Venmo's existing UI to maintain familiarity and to reduce the need to learn new app features.
1. New "Groups" Feature
1. New "Groups" Feature
1. New "Groups" Feature
By incorporating the Groups feature, users can efficiently select multiple people at once and assign individual items to entire groups, making the bill-splitting process even convenient, especially for situations where expenses are shared among predefined groups of friends or roommates.
By incorporating the Groups feature, users can efficiently select multiple people at once and assign individual items to entire groups, making the bill-splitting process even convenient, especially for situations where expenses are shared among predefined groups of friends or roommates.
By incorporating the Groups feature, users can efficiently select multiple people at once and assign individual items to entire groups, making the bill-splitting process even convenient, especially for situations where expenses are shared among predefined groups of friends or roommates.
2. Bill Scanner
2. Bill Scanner
2. Bill Scanner
Using an OCR receipt scanner allows the users to scan the receipt using their phone camera and it will itemize prices within the app.
Using an OCR receipt scanner allows the users to scan the receipt using their phone camera and it will itemize prices within the app.
Using an OCR receipt scanner allows the users to scan the receipt using their phone camera and it will itemize prices within the app.
3. Review Totals
3. Review Totals
3. Review Totals
An automized expense breakdown allows users to see how the individual costs is calculated for the bill.
An automized expense breakdown allows users to see how the individual costs is calculated for the bill.
An automized expense breakdown allows users to see how the individual costs is calculated for the bill.
Testing and Iteration
Based on the feedback and insights gathered from user testing, I iterated on the app's interfaces and made the following changes to the design:
Based on the feedback and insights gathered from user testing, I iterated on the app's interfaces and made the following changes to the design:
Based on the feedback and insights gathered from user testing, I iterated on the app's interfaces and made the following changes to the design:
1. "Auto-Bill" vs Advanced Split
1. "Auto-Bill" vs Advanced Split
1. "Auto-Bill" vs Advanced Split
During early stages of our high-fidelity prototypes, we had an "auto-bill" button. However, during user testing, a lot of users were confused if this was a button used to split purchases. For this reason, it has been replaced with a toggle button.
During early stages of our high-fidelity prototypes, we had an "auto-bill" button. However, during user testing, a lot of users were confused if this was a button used to split purchases. For this reason, it has been replaced with a toggle button.
During early stages of our high-fidelity prototypes, we had an "auto-bill" button. However, during user testing, a lot of users were confused if this was a button used to split purchases. For this reason, it has been replaced with a toggle button.
Before
After
2. Tip Calculator & Total Breakdown
2. Tip Calculator & Total Breakdown
2. Tip Calculator & Total Breakdown
While the totals were calculated within the app, our users during testing would still leave the app to calculate tip percentages. In order to reduce having to app-hop, a tip selection keypad was added as well as a preview of the totals breakdown.
While the totals were calculated within the app, our users during testing would still leave the app to calculate tip percentages. In order to reduce having to app-hop, a tip selection keypad was added as well as a preview of the totals breakdown.
While the totals were calculated within the app, our users during testing would still leave the app to calculate tip percentages. In order to reduce having to app-hop, a tip selection keypad was added as well as a preview of the totals breakdown.
Before
After
Final Designs
Select multiple people to create groups
Creating groups and selecting multiple people to request/pay is easier than before!
Select multiple people to create groups
Creating groups and selecting multiple people to request/pay is easier than before!
Select multiple people to create groups
Creating groups and selecting multiple people to request/pay is easier than before!
New Advanced Split Slider
Allowing users to easily charge users their individual amounts.
New Advanced Split Slider
Allowing users to easily charge users their individual amounts.
New Advanced Split Slider
Allowing users to easily charge users their individual amounts.
New Scan Feature
Intelligent bill scanner with OCR technology for accurate and efficient bill capture.
New Scan Feature
Intelligent bill scanner with OCR technology for accurate and efficient bill capture.
New Scan Feature
Intelligent bill scanner with OCR technology for accurate and efficient bill capture.
